As consumer advocates file a complaint Wednesday with the Federal Trade Commission (FTC) against one of America’s leading food and beverage companies for its use of digital marketing techniques to target youth, Public Health Law & Policy released a new report on digital marketing tactics routinely used by fast food, snack food, and soft drink companies. The report identifies specific marketing campaigns that exploit teenagers’ use of digital media, and calls for federal policy interventions to address these tactics in light of rising obesity rates.

Wednesday, October 19 12:00 pm EST / 9:00 am PDT

More details will be posted at www.digitalads.org on Wednesday at 9:00 EST / 6:00 am PDT.

CONTACT:

Jeffrey Chester, Center for Digital Democracy
(202) 986-2220 (office)
(202) 494-7100 (cell)
jeff@democraticmedia.org

Genie Gratto, Public Health Law & Policy
(510) 302-3382 (office)
(510) 703-1104 (cell)
egratto@phlpnet.org