This new toolkit provides a range of tools and strategies for advocates to identify and work with prospective WIC vendors, and to help these retailers upgrade their offerings in accordance with the new, healthier WIC food packages.

Download the toolkit here!

The selection of foods available through the WIC program recently changed for the first time in 35 years – a change that holds potential to transform the retail food landscape in low-income communities, where liquor stores often proliferate and grocery stores are few.

For advocates, the WIC changes present an important opportunity. Because all WIC vendors will be required by the new federal rules to stock their shelves with an array of products including fruits and vegetables, low-fat dairy products, whole grains, and soy foods, anyone shopping at a WIC-authorized store will have access to these healthy foods.

This toolkit was produced by Planning for Healthy Places and the California WIC Association, in partnership with The California Endowment.